It all began in a high school engineering classroom. Avery (the founder) set out on the journey to craft a lip balm that was unlike the rest. Inspired to create his own lip balm after taking a harsh acne medication, which dried out his lips to the point of cracking and bleeding. Relief was needed. While using conventional lip balms that were filled with chemicals, synthetics, and preservatives that ultimately made his lips worse... he was on a mission to create a lip balm that was one of a kind. No junk, only smooth organic goodness. Such clean ingredients that you can literally eat it! From that day on Balm Standard Lip Balm was born... and the rest is history! The smooth, extremely long lasting, and creamy texture of this lip balm puts every hand poured tube above the rest.